BATH + POTTY Splash this way


TRAVEL Brrruummm

Adventure Awaits

PLAY Playtime




SAFETY Injury avoidance

Table Manners Start here

HOME Mess prevention

We are currently unable to fulfil direct customer orders but you can purchase our full range from Amazon, Argos and a large network of independent retailers. If we can help you locate what you need please Email Us Here. We wish you and your family a safe, happy and healthy summer.

Bringing you the best baby and toddler products since 1973, Prince Lionheart is committed to making parenting experiences easier and better.

We aren’t interested in selling you an idealised version of raising a child because we know it’s not that simple. There’s no such thing as a perfect parent or child, it’s a journey of discovery that can be made easier with help and thoughtfulness along the way. That’s why we’ve created products that will help you out at every step of the way.

Kids are messy. So is parenting. We’ve got your back.

Featured product

Tubimal Premium Baby Bath with Hammock - Blue Elephant

This is the best baby bath ever. It's probably also the cutest baby bath ever! But wait, there’s more!

We know bath times can be challenging so an infant sling is included to cradle Baby until able to sit up unsupported giving a welcome helping hand.

If you're going to buy a baby bath then by this one!

Once junior has graduated to the big bath, it’s the baby bath that stays out of the landfills by having a second life as a storage bin (with stackable lid). Store toys, games, clothes and more! It's the perfect babyshower gift that can be given alone or filled with other Prince Lionheart favourites!

Adopt all the Tubimals™ in five awesome animal designs (dog, elephant, sheep, pig, and hippo) and give them a home in your bathroom or playroom.

Age: Infant+. 

Multi-purpose, multi-year use

Includes soft fabric sling to hold baby for comfortable bathing

Keeps baby baths out of landfills

Fills fast and saves water

Available in Blue Elephant, Grey Hippo, Pink Pig, White Sheep and Cream Dog.