About Us

About Us

What makes Prince Lionheart tick?

What makes Prince Lionheart different from other childcare brands?

It’s our philosophy. Our company was founded in a garage all the way back in 1973, when our founder built two rocking horses with his own hands. We’ve come a long way since then, and have used our years of experience to provide our customers with the very best in childcare products.

We’re parents too, and we know the struggles and challenges that raising a child can bring. That’s why we've committed our lives to creating products that make a difference to families all over the world; where the quality of the item outweighs the price you pay. Here's our philosophy...

1. Life happens everywhere®

We don’t think there’s much point in providing you with products that are only useful in an idealised, perfectly clean home. Kids are messy and family life can be chaotic; and that’s okay! We want to help you embrace those untidy moments with products that help you make the most of your time with your children.

2. Family is a verb®

We embrace the fact that families come in all shapes and sizes. Whether you’re a single mum or dad, a same-sex couple, an adoptive parent or any other combination of child and guardian, we want you to be able to spend time together and enjoy life as much as possible.

3. We answer to a good night’s sleep™

That’s right: we don’t care about stock prices, shareholder dividends or anything like that. Our measure of success is whether or not we can go to bed safe in the knowledge that we’ve done everything we can to help out all the new mums and dads using our products.